Where Leads Came From
Local Lead Feed remembers where each lead came from — including Google Ads — so you can see which marketing brings real inquiries, not just traffic.
See which ads, pages, and campaigns bring people who actually call or fill out a form — not just clicks.
What does “where the lead came from” mean?
It means connecting a lead back to the ad, page, or campaign that brought them in — so you know which marketing spend produces real inquiries, not just website visits.
Know which marketing produces jobs, not just traffic
Clicks and pageviews do not pay your bills. Local Lead Feed ties source info to each lead so you can see which campaigns, ads, and channels drive people who actually reach out.
Automatic source detection
Leads are sorted into sources including Google Ads, Google Organic, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, AI Search, Referral, Direct, Email, Text, Website, and Offline.
Remembers the first visit — even if they browse first
When someone lands from a Google Ad or a tagged campaign link, we remember that from their first visit — even if they look at a few pages before contacting you. The WordPress plugin does the same for WPForms submissions.
If we only knew “they came from Google” at first, we upgrade the record when a clear paid ad click shows up later.
Google Ads, specifically
When someone clicks a Google Ad and later fills out a form, you see Google Ads as the source on the lead — not a guess.
Reports you can use
Each lead shows the campaign, landing page, and where they came from — in plain language on the lead screen.
Source reports break down lead volume by channel for any date range. AI summaries highlight what’s working, what’s not, and simple next steps — based on totals, not customer message content.
Leads
7 new this week| Name | Source | Channel | AI score |
|---|---|---|---|
| Maria Chen | Contact form | Google Ads | 4.2 |
| James Ortiz | Phone call | Direct | 3.1 |
| Sarah Kim | Web Form | AI Search | 4.8 |
| Tom Bradley | Contact form | Organic | 2.4 |
Related features
Website Lead Capture
Connect any website once so form submissions land in your inbox. Optional WordPress + WPForms for shops that prefer a plugin.
Marketing Tools
Connect your site once, then run forms, a call button, QR codes, customer referrals, and Google review requests from the Hub — without five different plugins.
AI Help for Follow-Up
AI helps spot strong leads and urgent jobs, summarizes calls, notices ChatGPT-style traffic, and drafts missed-call texts — your team stays in control.
Start your free trial
Connect your website, open your Hub, and try Local Lead Feed free for 14 days — full access while you see if it fits.